Brand Use & Licensing

Protecting The Catalyst™ Framework, Visual Identity & Leadership Materials
© 2025 Mairim Neves. All rights reserved.

Intellectual Property Overview

Catalyst™ is a human-centered leadership framework, workbook, and workshop series created by Mairim Neves, P.Eng. All components of The Catalyst Blueprint™ are original intellectual property and are protected under copyright and trademark law.

This protection covers:

The Catalyst Blueprint™ framework
The C.A.T.A.L.Y.S.T. leadership model
All chapter principles, taglines, and descriptions
All original illustrations, graphics, icons, and chapter visuals
The Catalyst vertical bar design
All workbook content, exercises, trackers, and tools
Workshop content, facilitation guides, and frameworks
Catalyst-branded merch designs, quotes, and creative compositions
All brand language, slogans, and leadership messaging
Catalyst website materials and downloadable content

Unauthorized reproduction, modification, or distribution is strictly prohibited.

Copyright Notice

No part of Catalyst™ or The Catalyst Blueprint™ may be reproduced, copied, stored, or transmitted in any form without written permission from the author.

This includes:

Printed materials
Digital materials
Slides, PDFs, and templates
Graphics and illustrations
Workshop or training content

Trademark Statement

The following are proprietary trademarks of Mairim Neves:

CATALYST™
The Catalyst Blueprint™
Catalyst 8™
Catalyst Core™
Catalyst EQ Foundations™
Catalyst Team Trust™
Catalyst Conversation Lab™

These names may not be used for coaching, consulting, courses, workshops, merchandise, or branding without written authorization.

Photography Credits & Usage

Professional brand photography featured throughout the Catalyst workbook and website includes work by:

Simon Gimpel
Holly Kwasek
Rav Sangha

Other workplace, lifestyle, or personal images were taken by Mairim Neves or provided for editorial use. These images may not be reproduced or commercially redistributed.

Catalyst Workshop Content (Protected Use)

The following leadership programs and training materials are protected and may not be taught, adapted, or reproduced without written licensing:

Catalyst 8™ — Full Blueprint
Catalyst Core™ — Leadership Foundations
Catalyst Conversation Lab™ — Difficult Conversations
Catalyst EQ Foundations™ — Emotional Intelligence
Catalyst Team Trust™ — Psychological Safety & Culture

All facilitation tools, exercises, prompts, diagrams, and frameworks used in these workshops are the intellectual property of Mairim Neves.

Permitted Personal Use

Individuals may use Catalyst materials for:

Personal leadership development
Self-reflection
Non-commercial use
Sharing short quotes (maximum 150 words) with attribution

This does not permit:

Reproducing graphics
Teaching Catalyst as a training program
Posting full pages of the workbook
Uploading Catalyst content to any platform or LMS
Using exercises in your own courses or products

Licensing Required for Commercial or Organizational Use

Written permission is required for:

Corporate workshops or training programs
Consulting, coaching, or facilitation using Catalyst content
University or academic use
Organizational reprinting of materials for teams
Using Catalyst™ visuals in slides or presentations
Merchandising or promotional products
Translating Catalyst materials into other languages
Incorporating Catalyst models into other frameworks

To request licensing or partnership approval:

Email: thecatalystblueprint@gmail.com
Website: mairimneves.com

Merchandise Use

Catalyst graphics, illustrations, quotes, and AI-assisted artwork created by Mairim Neves may not be used on merchandise (shirts, mugs, prints, journals, etc.) without written license.

Only approved Catalyst merch produced by the author or authorized partners is permitted.